Perloff Plan or
a plan for manifold identities,

UCLA, Los Angeles

Team: Angelica Lorenzi, Gus Wendel, Hans Wendel

The Internet plays more and more a crucial role in the global cultural ecosystem.
The increasing digitalization of our everyday lives has been marked by the appearances of new forms of visual manifestations that do more than simply provide information but have become autonomous objects that transform how we live.

Internet platforms are technologies that function as a repository and organizer of human aspiration. It’s temporal and spacial dimensions contains collectively a stratification of images and manifestations of our known and unknown dreams and desires, interests and memories.
Learning from the modern network culture and the everyday interaction between human and consumer technology, the project explores alternative ways to perform and experience architecture through coded spaces, open-sourced platforms and shared contents.

The Internet is a stratification of images and representation of real objects. We are constantly swimming in it in different ways, depending on how we store, collect, pile data organized by name, by category, color, mood, etcetera.  It is linear, circular, crossed, scattered organization: all words that belong to a classical architectural plan.

“What is you day to day plan?”

“What would you say you use plan for?”

"What’s your plan for Perloff?”

We propose the design process as a way to read the Internet-as-plan.  Our e-site is Perloff Hall. Our medium is the Internet: the real and imagined objects, the day-to-day tasks, and the stated aspirations that comprise our community.  Perloff Plan is our genius loci, moving from the physical world to the screen and back again.  Through it, our identities become voluntary, malleable, and unprescribed.